Privacy, data and AI that hold together
Griffinity is an AI governance, data privacy and data strategy consultancy helping organisations collect, protect, understand, govern and strategically use data and artificial intelligence. We work with the organisations serving guests and clients, and with the vendors and technology providers that enable those experiences.
Practice areas
Four ways in, one foundation
Most clients start with privacy, because that is where the foundation sits. You can engage at any single point, or move through the whole arc.
Separate projects,or one foundation.
Most organisations treat privacy, data, governance, technology and AI as separate conversations, run by separate people, on separate timelines. We connect them, because in practice they were never actually separate.
- 01
Privacy
How data is collected and protected
- 02
Data
What you actually have, and what it's worth
- 03
Relationships
Who touches, processes or enables its use
- 04
Governance
Who is responsible for all of it
- 05
Technology
Which systems and vendors are using the data
- 06
AI
What it's permitted to do, and what that requires
Sixth, not first
- 07
Insight
What you can learn from what you hold
- 08
Action
How insight improves real decisions
- 09
Growth
How it supports marketing and revenue
- 10
Trust
How confidence is maintained throughout
None of it starts with AI. It starts with data - how it was collected, why, how it is protected, who can reach it, where it goes, and whether the people behind it trust you with it.
The service model
From first diagnosis to ongoing practice
Diagnose
Understand where you are.
Audit
Identify the gaps and the risks.
Advise
Determine what is actually needed.
Build
Create the foundations and the documents.
Implement
Put practical process into operation.
Govern
Establish accountability and oversight.
Review
Assess and improve what is already live.
Teach
Build knowledge in the people who live with it.
Evolve
Adapt as the organisation and its AI change.
Teaching and enablement
Governance only works if people understand it
Governance only holds if the people living inside it understand what they are governing: where data comes from, where AI is used, what it should never be trusted to do, and how to handle guest and client data day to day.
Who we serve
The full guest and client experience ecosystem
If an organisation collects, processes, manages, supports, enables or uses data and technology anywhere in this connected ecosystem, there is a version of this work built for it.
Not sure which one you need first?
Most people are not. Tell us where data and AI sit in your organisation and we will help you find the right first step.