Governance that protects what hospitality is built on
Griffinity is a hospitality-led AI governance and data privacy consultancy. We help leaders understand their exposure, make defensible decisions, and put practical frameworks, policies, and accountability around AI and guest data.
Why we exist
Hospitality is built on trust - between you and your guests, and between you and your team. As AI moves into bookings, marketing, revenue and guest data, that trust is what's at stake.
Too often, governance arrives after technology is selected and data is already moving. Griffinity brings privacy, accountability, and operational reality into the conversation from the start.
Where we're going
We're starting where the need is sharpest: hotels, resorts, lodges and the commercial, revenue and marketing teams behind them.
Our work is led by consulting: assessments, governance frameworks, privacy reviews, policy drafting, and implementation support. Workshops and courses help leaders and teams build the capability to sustain it.
What we believe
Trust over compliance
Good governance protects guests, teams, and reputation while giving organisations the confidence to move forward.
Plain English, always
We translate legal, privacy, and AI risk into clear decisions, responsibilities, and actions.
Operational by design
Frameworks and policies only matter if leaders and teams can use them in the reality of a working hospitality business.